Adidas Climachill

11 April of 2014 by

David Beckham is starring in Adidas’ new spot for their ice-cool Climachill range. Directed by Glassworks Amsterdam’s Head of 3D Rudiger Kaltenhauser, it features super-macro, photo-real CG and impossible camera moves.

Working closely with Amsterdam-based agency Meanwhile, our brief was to create an animated film that would sit alongside their frosty Climachill campaign, focusing on the product’s cooling functionality.

With a super tight deadline, Rudiger wanted to establish the metaphor of ice and frost in an abstract world, creating a rollercoaster ride of how the product works – it uses flat yarn woven with Titanium and aluminium cooling spheres to provide an instant chilling sensation, aiding athlete’s performances by lowering their body temperatures in warm conditions.

Production Company
Glassworks Amsterdam

Rudiger Kaltenhauser

3D Artists
Dan Hope
Rudiger Kaltenhauser
Markus Geerts
Martin Chatterjee
Tim Bolland
Simon Glas
Tim Borgmann

Flame Artists
Kyle Obley
Urs Furrer
Bob RoijenSenior

Scott Harris

Executive Producers
Jane Bakx
Armand Weeresinghe

Advertising Agency

Creative Director & Partner
Boyd Coyner

Executive Creative Director & Partner
Alvin Chan

Managing Director
Hazel Livingstone

Senior Art Director
Joris Kang’eriClient

Services Director
Esther Knox

Lotte de Vroe

Head of Design
Steve Voyce

Sound Studio
Kaiser Sound Studios

Director for David Beckham Rick Guest
Production Company for David Beckham East Photographic

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